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Incorporating a Google/Meta Shopping feed into an advertising strategy is a smart move for merchants looking to enhance their online presence, attract a targeted audience, and drive sales. The visual appeal, precision targeting and mobile optimization of Google Shopping/Meta ads gives you a powerful tool for achieving success in the competitive world of online retail.

Product Visibility: Products listed on Google Shopping can appear in search results, giving you increased visibility and exposure to your potential customers.

Increased Website Traffic: Listing products on Google Shopping can drive more traffic to your websites. When customers click on a product listing, they are often directed to the merchants site to complete the purchase.

Global Reach: Google Shopping has a broad international reach, enabling merchants to showcase  products to a global audience. This is particularly beneficial for businesses looking to expand their customer base beyond local or regional markets.

Integration with Google Services: Google Shopping is integrated with other Google services, such as Google Ads and Google Merchant Center. This integration streamlines the process of managing product listings, advertising campaigns, and overall online presence.

Price 

No cost from Viskan.

How to start?

Before starting to use feeds for Google or Meta the merchant needs to create accounts in Google Merchant Center och Facebook Business Manager. This is not included in Viskan integration. After the feeds are uploaded and processed the merchant also needs to create campaigns that are using the feeds. Make sure that the merchants site and products meet the requrements set by Google/Meta. Read more about Googles requirements: https://support.google.com/merchants/answer/7052112?hl=en

Contact your Customer Manager for more information 

What is included?

Standard feeds with general attributes based on the merchant website and product information. <title>, <link>, <description>, <id>, <condition>, <price>, <sale_price>, <availability>, <google_product_category>, <image_link>, <gtin>, <brand>, <gender>, <mpn>, <color>, <custom_label>