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Google Analytics is a free web analytics tool that enables you to track and analyze traffic on your website. With Google Analytics you can access valuable insights like how users interact with your website and what pages they visit. 

Google Analytics 4, also called GA4, is the latest version of Google's web analytics platform. It represents a significant update and evolution from the previous version, Universal Analytics. GA4 introduces several new features and improvements, including:

Event-based tracking: GA4 focuses more on events rather than pageviews, allowing for better tracking of user interactions across websites and apps.

Enhanced user-centric measurement: GA4 provides more emphasis on user behavior analysis, allowing merchants to gain insights into the entire customer journey across multiple devices and platforms.

Machine learning capabilities: GA4 incorporates advanced machine learning algorithms to provide more accurate predictions and insights, such as predicting future customer behavior and identifying trends.

Cross-platform tracking: With GA4, merchant can track user interactions across websites, apps, and other digital platforms more seamlessly, providing a more comprehensive view of user behavior.

Streamlined reporting: GA4 offers simplified and customizable reporting options, making it easier for merchant to access and understand their data.

These insights can be utilized to improve user experience, identify areas of improvement, make>Price 

Contact your customer manager for pricing

How to start?

Contact your Customer Manager for more information.

What is included?

-Add to cart
-Begin checkout
-Promotion click
-Promotion view
-Purchase
-Remove from cart
-Select item
-View cart
-View item
-View item list
-Viskan set up GA4 tracking in customers' Google Tag Manager Account. Handled by OGT.

The setup includes the following e-com events:
-Standard setup includes one datastream in GA4.
-Test of setup and check that data is collected correctly in Google Analytics.